Which is one of the most powerful platforms for marketing amongst all available digital marketing?

I believe you will agree with me that it is Facebook.

Why?

It is one of the most popular social media platforms, with more than a billion people active on it. The social network is being used for everything from personal connections to business marketing. Everyone from small businesses to big corporations uses Facebook to promote their brands and products.

Being active on Facebook helps you connect with your target audience directly. It is a great place to build a fanbase for your business and brand.

What is Facebook Marketing? 

Facebook marketing is the act of using Facebook for marketing purposes. It covers both organic methods as well as paid ones.

If you want to succeed in digital marketing, you must learn how to use Facebook to your advantage. You must know the best Facebook marketing techniques. To learn all such techniques and everything related to Facebook marketing you must first go through a Facebook marketing course or training. 

Where can I learn about Facebook Marketing?

To help you learn Facebook Marketing here is our list of all the available best Facebook marketing courses.

  • Free Facebook Marketing Courses 

  • Paid Facebook Marketing Courses
  • Free FB Marketing Courses

    1.Facebook Blueprint courses | facebook marketing class | Facebook for Business

    This is a free online self paced course from Facebook itself. Here you can find the most relevant Facebook marketing training, courses and certifications.No matter if you are a beginner or an advanced marketer you must go through this course. 

    This course is broadly divided into three categories:

    • Start your marketing journey
    • Start your advertising journey
    • Get to know your apps

    Check out HERE

    2. Facebook Marketing Course | HubSpot Academy

    Another free course from a marketing giant: Hubspot is good for beginners.

    Its curriculum is as follows:

    • How to Develop an Effective Facebook Marketing Strategy
    • How to Grow Your Organic Facebook Reach
    • How to Craft a Winning Facebook Ads Strategy

    You can check out the course HERE.

    3. The beginners guide to Facebook advertising by Adespresso (by Hubspot)

    Another free resource from Hubspot is good to begin with.

    This course is divided into seven lessons namely:

    • How to Set Up Your Facebook Business Manager and Ads Manager Accounts
    • How to Set Up Your Facebook Ad Campaigns
    • A Breakdown of Facebook Ad Types
    • Creating a Facebook Ad That Converts
    • Intro to Facebook Audiences
    • Facebook Ad Budgets, Bidding and Costs
    • Facebook Ads Reporting: How to Track Performance

    You can check out the course HERE.

    4. The Complete, Always-Updated Guide to Facebook Advertising by Buffer

    I am more than happy to list this free resource from another one of the marketing giant: Buffer

    Briefly this course is distributed in four chapters:

    • An Introduction to Facebook Ads
    • How to guides
    • How to choose an audience for your ads
    • Budgeting, Analysis, and Successful Strategies

    You can check out the course HERE.

    5. Facebook Advertising Made Simple: A Step-by-Step Guide by Neil Patel

    Neil Patel is a famous SEO Guru. He guides not only about SEO but everything you can think of in Digital Marketing. 

    You can and should never miss any of his guides in your area of interest.

    Here is the content summary of his guide.

    • Top Reasons To Advertise on Facebook
    • Facebook Advertising Definition & overview
    • 3 case studies
    • How To Fail-Proof Your Facebook Ad Campaigns
    • Step 1: How to Create a Realistic Budget
    • Step 2: Create a business page
    • Step 3: Create your first campaign
    • Step 4: Create your ad set
    • Step 5: Create your first ad
    • Step 6: Create two more ads for A/B testing
    • Step 7: Wait for 24 hours
    • Step 8: Kill the ads that don’t work
    • Step 9 [Optional]: Increase your budget
    • Step 10 [Advanced]: Expand your reach with custom audiences; lookalike audiences

    You can check out his course HERE.

    6. Advertising on Facebook: Beginner – Free by Linkedin Learning

    This free course is not completely free. It is provided by Linkedin Learning. This platform provides one month free membership. 

    You can complete this course within the free membership evaluation period. Even membership of this platform is recommended.

    Its curriculum is :

    • Facebook Advertising Overview
    • How Facebook Ads Works
    • How to create Facebook Ads
    • View your Advertising Data
    • Implement Best Practices & Conclusion

    You can check out the course HERE.

    7. Skillshare’s Free Facebook Courses

    On the lines of Linkedin Learning this platform gives access to 7 days of trial period.Here we are recommending not one course but a few of them, you can check out all the courses HERE. and select the one most relevant to you.

    8. Social Media Examiner’s Master Facebook Marketing Youtube Video Series

    This video series has 27 videos. Here is it’s curriculum for your reference.

    • How to create a Profitable Facebook Ad: Facebook Ads manager tutorial
    • How to skyrocket your reach on Facebook
    • How to create Facebook Leads Ads: step by step
    • Advanced Facebook Ad targeting: A research method for finding Relevant Cold Audiences
    • Facebook Organic and Paid Reach strategy for Local Businesses
    • Campaign budget optimisation from Facebook: How to get it work for you.
    • How to create Facebook custom audience that converts
    • How to set up your Facebook pixel and add it to wordpress
    • How to analyze your Facebook Ads results: 7 metrics to check
    • How to set up Facebook business manager and mistakes to avoid
    • How to use Facebook Hashtag to improve your reach
    • Facebook Ads for Local businesses: A framework for more revenue
    • How to easily analyze Facebook Ad Result with 3 custom reports
    • How to use Facebook Assets customisation to tailor your Ads Placement
    • How to Expand your Facebook ad targeting to new audience
    • How to run a profitable Facebook Contest
    • How to tag and manage Instagram branded content
    • How to create successful Facebook Video ads: 3 step formula
    • How to use Facebook live from the desktop: Facebook live producer
    • How to use the Facebook creator studio: desktop and mobile app tutorial
    • How to setup facebook shops to sell your products
    • How to promote a local business event on Facebook
    • How to use Facebook live to promote and sell
    • Facebook Ads and youtube Ads: How to use them together
    • How to script videos for social media in 5 steps
    • Facebook live selling: How to convert more customers
    • Facebook  Ads Reporting: How to spot trends

    You can check out the course HERE.

    Paid Facebook Marketing Courses:

    1. Social Media Marketing Mastery – Learn Ads on 10+ Platforms: Coursenvy (udemy facebook marketing course)

    It is one of the popular paid course on Udemy with more 96000 students enrolled till date and overall ratings of 4.5

    You can check out the course HERE.

    2. Facebook Ads For Ecommerce: The Complete Guide( udemy facebook marketing course)

    If you are in the E-commerce niche then you should go for this course. It has a rating of 3.7 and has more than 13000 students enrolled in it.

    You can check out the course HERE.

    3. The Complete Facebook Ads Course – Beginner to Advanced (udemy facebook marketing course)

    Again a top rated course on Udemy Platform. It has a rating of 4.2 with more than 17000 enrolled students as on date.

    You can check out the course HERE.

    4. Facebook Ads & Facebook Marketing Mastery Guide 2021 (udemy facebook marketing course)

    It is the course with the highest enrollments. As on date it has more than 179000 students enrollment with a rating of 4.4.

    You can check out the course HERE.

    5. 77 days Facebook Ads course by Gaurav Madaan

    This is a course from a leading Digital Marketer Gaurav Madaan. As per its websites it has more than 6000 students enrolled in it. 

    You can check out the course HERE.

    6. Creating Effective Paid Ads on Facebook – Billy Gene

    It has following LESSONS:

    • Introduction
    • Ideal Customer Exercise
    • Identify Who is Most Likely to Buy
    • How to Craft Your Ad
    • Hate & Hot Buttons
    • The Ad Copy Process
    • Ad Copy Example
    • Time to Capture the Lead
    • Creating Your Landing Page
    • Buckets of Assets
    • Plan Out Your Sales
    • Planning Sales Exercises
    • Let’s Talk About Sales
    • Your Sales Relationship
    • Phone Scripts
    • Upsell Script
    • The Sales Bridge
    • Retargeting Formula

    You can check out the course HERE.

    7. 6-Figure Facebook Ads Agency

    It is the most expensive course on this list. Please check out the course HERE.

    8. Paid Traffic Mastery – Molly Pittman

    It is the second most expensive course on this list. It provides content not only for Facebook but also for 3 other Ad platforms.

    You can check out the course HERE.

    FAQs

    1. Which is the best Facebook marketing course in India?

    The one from Gaurav Madaan mentioned in this article is the best Facebook marketing course in India.

    2. Are all the ones mentioned above online facebook marketing courses?

    Yes, all of them are. In case if they are not it will mentioned in its description

    3. Please suggest a facebook marketing workshop?

    You can refer to the following link. Check out HERE

    4. Can you please suggest a Facebook marketing masterclass?

    You can refer to the following link. Check out HERE.

    Final Thoughts

    I will suggest completing all the free courses first and then go for the paid ones.

    Out of the paid courses, I will recommend going for 77 Days Facebook Ads course by Gaurav Madaan first. 

    So which other course did you like?

    Or 

    Do you want to recommend any other famous Facebook marketing course to be included in this list.

    Then,

    Comment below in the comment section, I am listening.

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